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Flowers and Korean heritage both exist in Yooney Choi's headpieces and hats.
Based in Seoul and London, this is where she begins her conversation with the world.
"Yooney Choi" is a life-style brand full of her sensibilities.
Yooney Choi is a florist turned milliner.
Her signature headpieces incorporate delicate cold porcelain flowers.
She experiments with new materials and is a master at capturing elements of nature such as flowers and greenery into her designs.
Her work is also influenced by her Korean heritage and culture.
Yooney spends her time between Seoul and London often inspired by what she discovers in her daily life and travels.
She loves to create art and is particularly passionate about highly crafted details which you would fall in love with!
Internationally-renowned, Yooney launched her brand “Yooney Choi” in March 2020.
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